See How We've Helped
Our Clients Achieve Their Goals
Gave Up on Paid Media... Until Working with Us
Course Business Launch Coach
HER STORY
Helping experts develop and launch their own online course business.
She already had a large organic YouTube following but had never been able to make paid advertising consistently profitable. Because all her traffic was organic, it swung drastically from month to month based on how viral her videos would go.
HER GOAL
She wanted steady, predicable lead growth at a good return each month.
She also wanted to build and launch a marketing funnel that wouldn't fizzle out.
With these two goals, she could finally grow a reliable sales team and keep their schedules full.
HER ROADBLOCKS
Paid marketing costs were too high.
Lead quality was low, so her sales team didn't want to take those calls.
The same ads that worked last month would randomly stop converting.
OUR SOLUTION
Instead of giving her a cookie-cutter VSL funnel, we crafted her paid marketing strategy to work in harmony with what she was already doing for her organic promotions. We adjusted our audiences to heavily retarget organic engagers, and we built multiple funnels to capture leads at every stage of their buying process. This way, even though this was cold traffic, her leads were well informed by the time they reached the sales team. We also tested several hooks and angles each month on all funnels to make sure we had the best front end conversions, making her enrollments were much more affordable.
SUCCESS
Developing an effective paid marketing strategy that worked WITH her business's existing strengths allowed us to produce incredible results in a short period of time.
8.07X
Return on Advertising Spend
$11,836,155
Revenue Generated
scaled to $1Million in Monthly (Profitably)
Tech Career Advancement Coach
HIS STORY
Helping tech professionals up-level their careers.
He was a gifted and engaging speaker, but struggled to get consistent results from paid media.
He also had aggressive growth goals, but would see costs skyrocket every time he tried to scale.
HIS GOAL
He wanted to generate $1 Million per month in revenue.
He also wanted his marketing to be a good representation of his Brand as he scaled.
HIS ROADBLOCKS
Paid marketing was not converting into enrollments
Costs ballooned every time he tried to scale.
He wanted his marketing to support his brand growth in a saturated market.
OUR SOLUTION
He had an incredible offer, but was in a saturated marketplace, and his marketing wasn't helping to convince leads how unique his opportunity was. When we started working together, we re-vamped his VSL funnel and then added two important elements - we started doing social posting and email marketing to make better use of his growing platforms, and we started doing live webinar events to capitalize on his speaking ability. This completely energized his marketing funnel, so we were easily able to scale on Facebook (Meta), YouTube, Google and Native Ads. And when he published his book, he already had name recognition and a hungry audience, so it skyrocketed his sales. In just a few months he went from being just another tech career guru, to a recognized brand in his marketplace. Within 6 months, he hit his $1 million per month goal with us.
SUCCESS
We developed a marketing strategy that tapped into his personal strengths and developed several funnels to help him scale to the level he wanted.
16.37X
Return on Advertising Spend
$30,583,200
Revenue Generated
no more bad months
Fitness Business Coaches
THEIR STORY
Helping health and fitness professionals scale their online fitness business.
This husband and wife duo had built a strong brand around their own online business that they grew and sold. They then pivoted to helping others follow in their footsteps.
THEIR GOAL
They wanted to hit a consistent $400K monthly revenue.
They had multiple funnels and offers running and wanted to determine which were their highest converters.
They wanted to grow their online following and launch a YouTube Channel.
THEIR ROADBLOCKS
Very high paid marketing costs with a long lead nurture time.
Revenue yo-yo-ed dramatically from month to month.
Even with attribution tracking, they couldn't tell which funnel was making them the most money.
OUR SOLUTION
We overhauled all of their funnels with aggressive CRO to bring down front end costs and and built out a specific customer journey so we could better track what funnels were bringing in the most conversions. We also systematized their live events and supplemented them with paid ads, so that the results from them were more consistent. This gave us a predictable customer journey, which means enrollments coming in like clockwork each month. After that it was simple math to make sure they hit their $400K mark every month on repeat. We even had one month where an ad account was hacked and restricted - something that would've devastated most businesses - but because the backend system was firing on all cylinders, we were able to spin up a new ad account in less than a week and STILL hit their revenue goals.
SUCCESS
Developed a high converting and trackable customer journey map so that each month was consistent - regardless of seasonality!
4.71X
Return on Advertising Spend
$6,489,310
Revenue Generated
Finally broke past their $150K ceiling
Real Estate Investment Coaches
THEIR STORY
Teaching people how to break into real estate investing using seller finance methods.
This husband and wife duo found success investing in real estate. They had launched their own coaching business, but it relied heavily on in-person events and affiliates to enroll people.
THEIR GOAL
They wanted to finally scale past $150K per month.
They wanted to see their ads profitable within the first 60 days of our campaigns running.
They wanted their marketing to be a good reflection of their brand voice.
THEIR ROADBLOCKS
Had inconsistent results from paid media promotions.
Could not update or CRO test without results tanking.
Wanted to build and launch while staying cash-flow-positive even at early days.
OUR SOLUTION
We modified our paid marketing approach to take advantage of what was already working best for them - live interaction - so we could start off fueled by as much cash as possible. We started running live workshops every two weeks, testing different hooks and presentations for 6 weeks. We found our best performing live presentation and ran a live workshop for them each month. For their evergreen funnel, we took the next best performing presentation and turned in into an easy-to-digest VSL. With these two funnels running, we were able to break out of the rut they'd gotten into for ads and start scaling - up to $400K monthly in revenue for the first time in their business.
SUCCESS
We took a brand new business and a brand new offer and customized a launch strategy around their greatest strengths - and were able to hit 7 Figures in their first year.
7.54X
Return on Advertising Spend
$4,170,744
Revenue Generated
From Frustrated to Fool-Proof
Family-Focused Life Coach
HER STORY
Used her personal story of tragedy to inspire women of all ages to live full and confident lives.
While she already had several programs going on for women, she wanted to develop something new for families to focus on growing their relationships with each other and strengthening their spiritual relationships as well.
HER GOAL
She wanted to develop a high ticket coaching program that would have a high impact on her audience.
She wanted to put together a robust customer journey that made use of her many products to grow her audience as big as possible.
She wanted to make sure all paid marketing resonated with her very particular brand.
HER ROADBLOCKS
Had never run paid marketing before.
Had never sold a high ticket program before and was unsure how it would convert for families.
Was worried about having aggressive marketing make her brand look too sales-y.
OUR SOLUTION
We built her paid marketing funnel from the ground up. We started by growing up a new email database using a list building funnel focused on the needs of the audience she eventually wanted to convert into her high ticket product. Then we introduced one product at a time to that audience. This way she grew an entire database full of the exact buyers she was looking for, not just fans of her story. Then we developed core messaging around her high ticket offer that would resonate with this audience. We used lookalikes of this audience to find more people in the marketplace that matched. From there we were able to scale up aggressively and fill up all her high ticket programs. Each of her events had an ambitious goal for enrollments, and each time we were able to exceed their goals.
SUCCESS
Developed an effective paid marketing strategy to create the highest converting audience for our high ticket program.
11.24X
Return on Advertising Spend
$12,055,245
Revenue Generated
From Confused Messaging to Market Leader
E-Com Store Growth Coaches & Agency
HIS STORY
Helping Shopify stores scale past $1K.
He had two offers he was juggling - a coaching offer for start up Shopify stores and an agency offer for Shopify stores that wanted to scale.
GOAL
Bringing up the ROAS on his front end offer to a consistent 3.5.
Increasing his upsells from the coaching offer to above 20%, so overall ROAS would be above 6.
ROADBLOCKS
Marketing costs were too expensive, with qualified booked calls over $500
Hit a scaling ceiling they could not get over without costs skyrocketing.
Prospect were unclear what they were being sold on sales calls.
OUR SOLUTION
Because ecommerce is large marketplace with a TON of different kinds of offers, his marketing was getting lost in the noise. Prospects were unclear what he was offering and didn't understand his value before speaking to the sales team. We simplified his marketing message down to an effective VSL. We then started a widespread video engagement campaign to circulate content to help establish his brand with small micro campaigns. Then we supplemented these with a few other offers, including a bootcamp, a community group, and a course. With a stronger brand and more positive reputation in a busy space, acquisition costs came down dramatically. Booked call cost came down to $250, meaning we cut his costs literally in half. And because front end buyers were raving fans, a higher percentage of them upgraded to his backend offer, making a more profitable marketing model overall.
SUCCESS
We developed a marketing strategy that helped a quality brand stand out in a busy marketplace - and produced more revenue at half the cost.
6.44X
Return on Advertising Spend
$5,197,508
Revenue Generated
Solopreneur Break Out
Health, Wellness and Massage Therapist Coach
HER STORY
Helping health and wellness coaches and massage therapists scale a profitable at-home business.
Having been a successful massage therapist and wellness coach herself, she sold her business and pivoted to business coaching.
GOAL
She wanted to develop a full team so she could step out of the day-to-day management.
She wanted to expand her brand past just health, wellness and massage therapy and become an established business coach and speaker.
ROADBLOCKS
She was stuck filling all the roles in her business with no time for hiring or training a team.
Lead cost were too high and inconsistent from month to month
She had someone cheap but inexperienced running ads, so tracking was a nightmare.
OUR SOLUTION
We overhauled her tracking to get a much more clear picture of her marketing results and found that the majority of her sales were coming in from referrals and organic traffic. So we overhauled her funnels and and pivoted her to an evergreen VSL. Then, because she had an audience that valued live relationship building, we also added in a bi-weekly 2-Day workshop event. We also split her main program into two products - one front end course and one hands-on coaching program. This meant she could do live group sales into her course on a regular basis. This gave her the breathing room she needed to hire up an effective sales team. With that in place, we were able to keep scaling her business up to the level she wanted it to be - at a fraction of the cost. Now she has a full team running her programs and she's able to do what she loves most - be a passionate speaker and develop more business programs.
SUCCESS
We modified our paid marketing strategy around her particular needs and goals for her business - and scaled in tandem with her growing team.
4.58X
Return on Advertising Spend
$3,660,964
Revenue Generated
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